Who we are

Founded in 2021 by Mack Abbott, Rare Relations is a public relations agency dedicated to empowering small businesses, founders, and industry experts. Mack’s journey in PR began working with high-profile clients like Mike Tyson, Boyz II Men, and Brett Michaels. Witnessing the often dramatic landscape of entertainment PR, she envisioned a different path—one that prioritizes integrity, collaboration, and genuine growth.

At Rare Relations, we believe in building relationships that go beyond traditional client-agency dynamics. Our core values center around personalized service, inclusivity, and innovation, ensuring that our clients feel like family. We recognize that many entrepreneurs don’t adhere to conventional schedules; therefore, we tailor our approach to fit their unique lifestyles.

Our expertise lies in crafting PR strategies that include meticulous traditional earned media plans as well as targeted paid campaigns. With over 500 high-level media placements in top outlets such as Forbes, Business Insider, and Vogue, we leverage our extensive network to enhance our clients' visibility and credibility.

At Rare Relations, we’re not just about securing features; we focus on delivering tangible outcomes that elevate our clients’ brands. Whether it’s building credibility to attract investors or using media coverage to drive high-end sales, our mission is to help our clients shine.

As we look to the future, our vision is clear: we aim to be the go-to partner for founders and small businesses ready to take their brands to the next level. With a passionate and dedicated team, we are committed to amplifying the stories of those who truly deserve to be heard.